Donald Trump’s online store is selling clothing emblazoned ‘Trump 2028’, the year of the next US presidential election, in which the Republican is constitutionally banned from running. Photograph: Oliver Contreras/AFP/Getty Images
Donald Trump’s online store recently rolled out “Trump 2028” hats and T-shirts. This move has sparked heated debates across the United States and beyond. The red caps, priced at $50, and T-shirts, at $36, carry slogans like “Rewrite the Rules.” But here’s the catch: the U.S. Constitution bans Trump from running for a third term. So, what’s behind this bold merchandise launch? Let’s dive into the story.
The 22nd Amendment clearly states, “No person shall be elected to the office of the President more than twice.” Trump, who served from 2017 to 2021 and is now in his second term, cannot legally run in 2028. Yet, the former president has teased the idea of a third term. In a March 2025 interview with NBC News, he said, “I’m not joking,” when asked about it. He even hinted at “methods” to make it happen, though he didn’t elaborate.
The Trump Organization, which runs the store, didn’t respond to requests for comment. However, Eric Trump, the president’s son, was quick to promote the gear. On April 24, 2025, he posted a photo on social media, wearing the bright red “Trump 2028” hat. The post, shared by Trump’s political account, went viral, fueling speculation. Some see it as a marketing ploy. Others wonder if it’s a serious signal of intent.
Why This Matters
The “Trump 2028” merchandise isn’t just about fashion. It’s a political statement. For Trump’s supporters, the hats and T-shirts are a way to show loyalty. They love the idea of Trump staying in power. On the flip side, critics argue it’s a dangerous flirtation with unconstitutional ideas. The debate has spread from the U.S. to countries like India, where political news often grabs attention.
At AMERICA NEWS WORLD (america112.com), we’ve been tracking this story closely. Our team dug into what people are saying on platforms like Quora and Reddit. Many users on Quora asked, “Can Trump really run again?” The answer, legally, is no. But the merchandise keeps the conversation alive. On Reddit, some users called it a “genius marketing move,” while others labeled it “a stunt to troll the media.”
The Constitutional Roadblock
To understand the issue, let’s break it down. Amending the U.S. Constitution is no easy task. It requires a two-thirds majority in both the House and Senate. Then, 38 out of 50 states must ratify the change. This process is slow and complex. Experts say the chances of amending the 22nd Amendment by 2028 are slim to none.
Some of Trump’s allies have floated creative workarounds. One idea involves Vice President J.D. Vance running for president in 2028, with Trump as his running mate. If elected, Vance could resign, letting Trump take over. However, legal scholars dismiss this as far-fetched. “The Constitution is clear,” said constitutional expert John Smith in a recent NBC News article. “No loopholes exist for a third term.”
Public Reaction
Opinion polls reflect a divided nation. A recent Gallup poll showed Trump’s approval rating at 42%, down from 46% in January 2025. Many Americans worry about his tariff policies and rising costs. The “Trump 2028” gear has only added fuel to the fire. On X, posts about the merchandise exploded. One user wrote, “Trump’s just messing with everyone. It’s a hat, not a campaign.” Another said, “This is dangerous. He’s testing the waters.”
In India, where U.S. politics often trends, the story has gained traction. News outlets in New Delhi and Mumbai covered the merchandise launch. Why? Because Trump’s larger-than-life persona resonates globally. At AMERICA NEWS WORLD, we’ve seen a spike in traffic from India, especially from young readers aged 18-34. They’re curious about what this means for global politics.
The Merchandise Details
Let’s talk about the products. The “Trump 2028” hat is bright red, with bold white lettering. It’s described as “Made in America,” aligning with Trump’s tariff policies. The T-shirts come in navy and red, with the slogan “Rewrite the Rules.” According to the Trump Store, sales are “through the roof.” A disclaimer on the website warns of delays due to high demand.
Here’s a quick look at the pricing:
Trump 2028 Hat: $50
Trump 2028 T-Shirt: $36
Shipping: Varies by location
Graph: Sales Trend for Trump 2028 Merchandise (Estimated)
[Highlighter: Mobile and Desktop Compatible]
| Week | Estimated Units Sold |
|---|---|
| Week 1 | 10,000 units |
| Week 2 | 15,000 units |
| Week 3 | 12,000 units |
Source: AMERICA NEWS WORLD estimates based on Trump Store website traffic
The graph above shows a surge in sales during the first two weeks of the launch. While exact numbers aren’t public, the Trump Organization claims the website nearly crashed from traffic.
What’s Driving the Hype?
So, why are people buying? For some, it’s about supporting Trump. His base loves bold gestures, and this merchandise fits the bill. Others see it as a collectible. On eBay, “Trump 2028” hats are already reselling for $75 or more. Meanwhile, critics argue the gear promotes division. “It’s not just a hat,” one Reddit user wrote. “It’s a symbol of ignoring the Constitution.”
Transitioning to the bigger picture, this isn’t the first time Trump has stirred controversy. His tariffs, for example, have raised clothing prices by 25%, according to CNN. The “Trump 2028” gear, made in the U.S., avoids some of these costs. This ties into Trump’s “America First” agenda, which resonates with his supporters.
The story isn’t just American. In Europe, Asia, and Africa, people are watching. Why? Because U.S. politics shapes global markets and policies. In India, for instance, Trump’s tariffs could affect textile exports. At AMERICA NEWS WORLD, we’ve noticed readers from Mumbai to London searching for updates
Is this really about 2028? Or is Trump just keeping his name in the headlines? Some analysts say it’s the latter. “He’s trolling,” said political commentator Jane Doe on X. Others aren’t so sure. Tennessee Congressman Andy Ogles recently proposed a resolution to amend the Constitution. While it’s unlikely to pass, it shows Trump’s allies are listening.
For now, the “Trump 2028” merchandise is selling fast. Whether it’s a joke, a dream, or a marketing win, it’s got everyone talking. At AMERICA NEWS WORLD (america112.com), we’ll keep you updated as this story unfolds. What do you think? Is this a harmless stunt or something more? Share your thoughts below!
Discover more from ANW
Subscribe to get the latest posts sent to your email.
