By deepika lama
America News World
September 19, 2025

In a world where technology hype meets tragedy, two major stories are making waves today. First, the launch of Apple’s iPhone 17 series in India sparked chaos and fistfights outside stores, showing the wild side of consumer excitement.

iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai.(Screengrab from X/PTI)

Chaos Erupts at iPhone 17 Launch in Mumbai

Apple’s latest smartphone, the iPhone 17, hit stores in India today, and it didn’t take long for things to get out of hand. Crowds lined up before dawn outside the Apple Store in Mumbai’s Bandra Kurla Complex (BKC) Jio Centre. What started as eager fans waiting for the new gadget turned into a brawl when patience ran thin.

A video shared by news agency PTI shows the ugly scene. Two men in the queue started throwing punches and slaps at each other. Others tried to pull them apart, but it only made the mess worse. Security guards rushed in to break it up, and order was restored after a few tense minutes. No one was seriously hurt, but the clip has gone viral, drawing laughs and shock on social media.

video on x

The fight broke out amid a massive rush for the iPhone 17 series, which went on sale at 9 a.m. IST. Prices start at ₹82,900 for the base model and go up to ₹2,29,900 for the Pro Max version. Fans have been hyped about upgrades like a better 48MP camera, longer battery life, and fresh colors like orange. Apple announced the phones on September 9, with pre-orders starting September 12 and sales kicking off today, September 19.

Despite the drama, many buyers were over the moon. Aman Memon, one of the first in line, bought three iPhones for his family. “I got here at 3 a.m. from Jogeshwari,” he told ANW “The design is amazing, and this color is my favorite. I’ve waited six months for this!” Another customer, Irfan, grabbed the orange iPhone 17 Pro Max after queuing since 8 p.m. the night before. “The camera and battery changes are huge, and the look is different,” he said to ANW

Similar excitement hit other cities. In Delhi’s Saket Apple Store, long lines formed under the morning sun. Bengaluru saw fans who booked four units last week. “This model beats the last three,” one early buyer told PTI. To boost sales, Apple partners offered deals like cashback, trade-ins for old phones, and easy EMI payments. Bundles with accessories sweetened the pot too.

But why the madness? India is Apple’s biggest growth market, with millions upgrading yearly. The iPhone 17 promises smoother performance thanks to the A19 chip and better displays. Still, the Mumbai scuffle is a reminder: When hype meets crowds, things can turn ugly fast. Police saythey’ll watch stores closer next time.

Connecting the Dots: A World on Edgg

From Mumbai’s mall fights to Utah’s courtroom drama, today’s news shows how passion – for gadgets or ideas – can boil over. Apple’s launch proves tech fever is global, but safety matters.

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